Having a property published on Idealista does not ensure that you will receive visits. In fact, in Fuerteventura, more and more owners are facing this situation: the ad is active, the price seems adequate, but no one calls. And the most frustrating thing is that it happens at a time of sustained market growth. According to the National Statistics Institute (INE), the fourth quarter of 2024 closed with a 10.6% year-on-year increase in the price of free housing in the Canary Islands.
The constant arrival of international buyers, the renewed interest of Canary Islanders looking for primary residences and the movement of the tourist investment market generate a clear perception: “everything is for sale”.
However, despite this favorable context, many homeowners face a disconcerting reality: their property is published on portals such as Idealista, but they do not receive visits or offers. What is the reason for this paradox?
Your property is published in Idealista, but does not generate calls?
Publishing a property on a real estate portal is a necessary but insufficient action. The mere presence in these portals does not ensure quality traffic, let alone visits. There are hundreds of similar ads competing for the attention of the same buyer profile, and visibility is decided based on multiple factors: the portal’s algorithm, the quality of the ad, the frequency of updates, and especially the perceived attractiveness of the property in relation to its price.
In addition, it should be noted that many current buyers, especially foreign buyers, carry out a very rigorous pre-selection before making contact. If the property does not meet your expectations from the first glance, it will hardly generate a visit.
Price perception: the first filter in the decision process
One of the most common mistakes among private owners is to set the price of their property based on informal references: the value at which a neighbor sold, what is being asked for similar homes, or personal financial need. This approach, while understandable, is not operational in such a competitive environment.
Today’s shopper is constantly comparing. It has immediate access to dozens of properties with similar characteristics and is supported by analysis tools, registry data, historical evolution and zonal comparisons. If the published price is not consistent with the objective data or is not justified by differential elements (location, state of conservation, equipment, licenses…), the property is discarded without further ado.
And the most important thing: the buyer rarely gives a second chance to a property he has rejected due to price or initial perception. The decision is made, in most cases, in a matter of seconds.
Photography, description and strategy: elements that determine the performance of an advertisement
The visual and narrative quality of the ad is critical. Unprofessional photography, poor lighting or poor framing can devalue the image of a property with potential. The perception of value begins in the way the asset is presented. If the house does not communicate order, brightness and habitability from the first images, it will hardly generate interest.
Similarly, the wording of the text of the ad must go beyond listing rooms and square meters. It is essential to convey value: highlight unique elements, clearly explain the distribution, detail the environment and connect emotionally with the target buyer profile (residential, second home, investment…).
Without a clear presentation strategy, the property is diluted among the offer and does not awaken the click.
Mistrust and perceived risk: the role of professional intermediation
In such an exposed market, the buyer demands transparency, legal certainty and agile management. When a property is advertised by a private individual, without clear documentation, without a professional interlocutor and without prior guarantees of reliability, the perception of risk increases.
This is one of the reasons why the majority of successful transactions in Fuerteventura are handled by real estate agencies with a local presence. Not only because of the access to qualified clients, but also because of the ability to filter, organize and document the process from start to finish.
Selling is not a matter of luck, but of preparation and focus.
If your property has been published on Idealista for weeks or even months without receiving visits or you are not managing to sell it, the solution is not to lower the price without further ado, but to make a strategic diagnosis. Review the positioning of the ad, revalue the visual presentation, restructure the commercial message and, if necessary, delegate the management to a professional team that knows in depth the behavior of the buyer in Fuerteventura.
Because in this market there is demand, but it only becomes a visit when the product responds precisely to what the buyer is looking for, expects and needs.
